Huijsje
24-02-2007, 18:23
Hey, I found this text about the activities that are organised to celebrate the 60th Anniversary of Ferrari!
Ferrari Celebrates 60 Years Of Success In 2007
One of the world's most famous car makers, Ferrari, will celebrate its 60th anniversary on 11 May 2007, commemorating the date on which Enzo Ferrari produced his first car, the Ferrari 125 Sport, and with which two weeks later Ferrari won its first Grand Prix.
In the following 60 years Ferrari has scored more than 5,000 race wins, won more races and championships than any other team in Formula One and produced a run of legendary road cars, from Ferrari 166 MM, unveiled at the 1948 Turin Motor Show, to the 2006 launch of the Ferrari 599 at last year's Geneva Motor Show.
There is no doubt that during its 60 year history, Ferrari is the unquestioned bench mark against which all other racing and road supercars must be measured.
To mark its 60th birthday, Ferrari is planning global celebrations, starting with a "relay race" across five continents where participants will carry the Ferrari baton embossed with symbols of the 60 greatest moments in the company's history. The relay represents an extraordinary, collective sign of enthusiasm that will bring together Ferrari clients and their cars representing every model and era.
The "Ferrari 60 Relay" will kick off on 28 January in Abu Dhabi, site of the future Ferrari theme park, visit Australia and New Zealand in March, and conclude in Maranello on 24 June, after traversing more than 50 countries in 148 days.
The central theme of the final events is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling its 60 most important innovations, ranging from aluminum calipers for disc brakes to the electric differential and the F1 gearbox.
Against this backdrop Ferrari has organized its first concours d'élégance: a series of events on the track, at the factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari. An Opera Omnia book will be published on the company's history, a collection of pictures and data on all the road cars and race cars built by Ferrari.
The baton for the Ferrari 60 Relay was specially created to symbolize the history of the company, from its first success at the Rome Grand Prix of 1947 to the Ferrari FXX of 2006. Ferrari owners will carry the baton around the world in their cars. Each country along the way will dedicate to Ferrari an object representative of their local culture and traditions. The local Italian Embassies will then forward the objects to the Farnesina Palace in Rome for an exhibition of the whole collection. Once the exhibit is over, the objects will be auctioned off in Maranello, with the proceeds going to a charity organization.
From Abu Dhabi the long relay will proceed to Dubai, Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia. From the Emirates it will head east, to Singapore, Malaysia, Hong Kong, China, Japan, Thailand, Indonesia, Taiwan, Australia, and New Zealand. From Oceania it will fly to South Africa and then on to Latin America, reach Mexico, and from there continue on to United States and Canada.
Then to Europe, where it will cross Portugal, Spain, France, Luxembourg, Belgium, Holland, the United Kingdom, Greece, Russia, Finland, Sweden, Denmark, Germany, Switzerland, Austria, the Czech Republic, Hungary, Slovenia and Turkey. It will then touch Egypt and Lebanon, and finally to Italy, where it will touch all the main cities finally arriving, after a special ceremony in Rome, in Maranello.
Of particular interest are the 60 symbols created for the 60 events. Enamel reproductions of them by Editalia (Gruppo Istituto Poligrafico e Zecca dello Stato) will be applied to the baton, and 60 posters of the symbols will also be made. What makes these symbols unique is the fact that they were produced by six different creative teams, guaranteeing a vision of the whole of great graphic and symbolic interest. The following advertising agencies were the creators: Intesta e D'Adda, Lorenzini, Vigorelli, BBDO, Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous firm, and Wolfgang Seidl of Seidldesign
Ferrari Celebrates 60 Years Of Success In 2007
One of the world's most famous car makers, Ferrari, will celebrate its 60th anniversary on 11 May 2007, commemorating the date on which Enzo Ferrari produced his first car, the Ferrari 125 Sport, and with which two weeks later Ferrari won its first Grand Prix.
In the following 60 years Ferrari has scored more than 5,000 race wins, won more races and championships than any other team in Formula One and produced a run of legendary road cars, from Ferrari 166 MM, unveiled at the 1948 Turin Motor Show, to the 2006 launch of the Ferrari 599 at last year's Geneva Motor Show.
There is no doubt that during its 60 year history, Ferrari is the unquestioned bench mark against which all other racing and road supercars must be measured.
To mark its 60th birthday, Ferrari is planning global celebrations, starting with a "relay race" across five continents where participants will carry the Ferrari baton embossed with symbols of the 60 greatest moments in the company's history. The relay represents an extraordinary, collective sign of enthusiasm that will bring together Ferrari clients and their cars representing every model and era.
The "Ferrari 60 Relay" will kick off on 28 January in Abu Dhabi, site of the future Ferrari theme park, visit Australia and New Zealand in March, and conclude in Maranello on 24 June, after traversing more than 50 countries in 148 days.
The central theme of the final events is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling its 60 most important innovations, ranging from aluminum calipers for disc brakes to the electric differential and the F1 gearbox.
Against this backdrop Ferrari has organized its first concours d'élégance: a series of events on the track, at the factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari. An Opera Omnia book will be published on the company's history, a collection of pictures and data on all the road cars and race cars built by Ferrari.
The baton for the Ferrari 60 Relay was specially created to symbolize the history of the company, from its first success at the Rome Grand Prix of 1947 to the Ferrari FXX of 2006. Ferrari owners will carry the baton around the world in their cars. Each country along the way will dedicate to Ferrari an object representative of their local culture and traditions. The local Italian Embassies will then forward the objects to the Farnesina Palace in Rome for an exhibition of the whole collection. Once the exhibit is over, the objects will be auctioned off in Maranello, with the proceeds going to a charity organization.
From Abu Dhabi the long relay will proceed to Dubai, Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia. From the Emirates it will head east, to Singapore, Malaysia, Hong Kong, China, Japan, Thailand, Indonesia, Taiwan, Australia, and New Zealand. From Oceania it will fly to South Africa and then on to Latin America, reach Mexico, and from there continue on to United States and Canada.
Then to Europe, where it will cross Portugal, Spain, France, Luxembourg, Belgium, Holland, the United Kingdom, Greece, Russia, Finland, Sweden, Denmark, Germany, Switzerland, Austria, the Czech Republic, Hungary, Slovenia and Turkey. It will then touch Egypt and Lebanon, and finally to Italy, where it will touch all the main cities finally arriving, after a special ceremony in Rome, in Maranello.
Of particular interest are the 60 symbols created for the 60 events. Enamel reproductions of them by Editalia (Gruppo Istituto Poligrafico e Zecca dello Stato) will be applied to the baton, and 60 posters of the symbols will also be made. What makes these symbols unique is the fact that they were produced by six different creative teams, guaranteeing a vision of the whole of great graphic and symbolic interest. The following advertising agencies were the creators: Intesta e D'Adda, Lorenzini, Vigorelli, BBDO, Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous firm, and Wolfgang Seidl of Seidldesign